Asia Pacific Journal of Marketing and Logistics: Volume 30 Issue 2

Editorial

Ian Phau

Strengths, innovation, and opportunities in a burgeoning industry: an exploratory study

Abel Duarte Alonso, Nikolaos Sakellarios, Nevil Alexander, Seamus O’Brien

The purpose of this paper is to examine key areas related to the craft brewing industry from the perspective of operators of micro and small craft breweries, and propose a…

Exploration of Indian rural markets and marketing

Rashmi Ranjan Parida, Sangeeta Sahney

The purpose of this paper is to draw qualitative insights about Indian rural markets and marketing. First, the key aspirations of the rural customers are listed; then the paper…

What differentiates successful strategic marketing among manufacturers in an emerging vs developed market?

Roger Brooksbank, Zahed Subhan, Steven Miller

Emerging markets present strategists with a unique set of challenges that result from a business environment that is quite different from that which characterises developed…

Predicting consumers’ intention to purchase sporting goods online: An application of the model of goal-directed behavior

Weisheng Chiu, Taejung Kim, Doyeon Won

The purpose of this paper is to apply the model of goal-directed behavior (MGB) as a research framework to investigate consumers’ behavioral intention to purchase sporting goods…

Exploring online and offline shopping motivational values in Malaysia

Rachel Mei Ming Wong, Shiet Ching Wong, Guek Nee Ke

The purpose of this paper is to combine the elaboration likelihood model and hedonic/utilitarian values into a coherent model of shopping motivational values for online and…

Impact of web banner advertising frequency on attitude

Rahim Hussain, Ahmed Shahriar Ferdous, Gillian Sullivan Mort

The purpose of this paper is to examine whether advertising type (static or dynamic) and appeal (emotional or rational) moderate the relationship between web banner advertising…

Post-purchase shipping and customer service experiences in online shopping and their impact on customer satisfaction: An empirical study with comparison

Yingxia Cao, Haya Ajjan, Paul Hong

The purpose of this paper is to understand the role of post-purchase logistic services on customer satisfaction and future purchase decision, to reveal any differences across…

Social capital, relational learning, and performance of suppliers

Badri Munir Sukoco, Hardi Hardi, Alfiyatul Qomariyah

The relationship between buyers and suppliers over the years – social practices – facilitate the development of social capital (SC), and it contributes to the relationship…

Examination of customer-centric measures among different types of customers in the context of major Canadian ski resort

Matti J. Haverila, Kai Christian Haverila

Customer-centric measures such as customer satisfaction and repurchase intent are important indicators of performance. The purpose of this paper is to examine what is the strength…

CSR and consumer behavioral responses: the role of customer-company identification

Mobin Fatma, Imran Khan, Zillur Rahman

The purpose of this paper is to examine the influence of perceived CSR and its influence on customer satisfaction and loyalty in the hotel industry.

Regular medical checkup behaviour: preventing is better than curing

Amalia E. Maulana, Hadist Genta Pradana

The purpose of this paper is to investigate the factors that drive or impede the intention of Indonesian consumers to perform regular medical checkup (MCU).

Understanding consumers’ purchase intention towards counterfeit luxury goods: An integrated model of neutralisation techniques and perceived risk theory

Kian Yeik Koay

Counterfeiting is a large business involving the manufacturing or distribution of imitation goods. The purpose of this paper is to develop an integrated research model that…

Transformational branding for B2B business: protective packaging company

Kong Cheen Lau, Luke Lim

The concept of brand transformation concerns a brand strategy that advocates radical changes. It involves a collective set of actions and activities that are coherently steered to…