Asia Pacific Journal of Marketing and Logistics: Volume 29 Issue 4

Editorial

Ian Phau

Customer orientation as a psychological construct: evidence from Indian B-B salespeople

Mark C. Johlke, Rajesh Iyer

The purpose of this paper is to extend Zablah et al.’s (2012) findings regarding the proper way to treat customer orientation (CO) to the study of CO among B-B salespeople in one…

Extended TPB model to understand consumer “selling” behaviour: Implications for reverse supply chain design of mobile phones

Anita Kumar

Many academic studies on reverse supply chain management have emphasised on the development of conceptual and operational models for managing returns and extracting value, but…

A brand foci model to explain achievement needs: a contradictory explanation

Jeremy J. Sierra, Harry A. Taute, Byung-Kwan Lee

The purpose of this paper is to explore the indirect effect of smartphone-brand tribalism on the need for achievement.

The influence of Vietnamese consumers’ altruistic values on their purchase of energy efficient appliances

The Ninh Nguyen, Antonio Lobo, Steven Greenland

The purpose of this paper is to investigate how consumers’ altruistic values influence their personal norms, environmental attitudes, subjective norms and perceived barriers, all…

Patterns of Vietnamese buying behaviors on luxury branded products

Ho Huy Tuu, Svein Ottar Olsen, Le Chi Cong

The purpose of this paper is to discuss and test the combined effects of openness to experience (OE) and power, and the moderator effects of social norms (SN) and perceived…

A cross-national study of apparel consumer preferences and the role of product-evaluative cues

Osmud Rahman, Benjamin C.M. Fung, Zhimin Chen, Xiang Gao

The purpose of this paper is to investigate and identify the salient effects of apparel evaluativ1e cues in order to enrich our understanding of consumer preferences and behaviour…

Returns to search when consumers use and do not use recommendation agents

Satish Sasalu Maheswarappa, Bharadhwaj Sivakumaran, Arun G. Kumar

The purpose of this paper is to investigate returns to search (getting a better product and/or a lower price as a result of search) when consumers use/do not use recommendation…

Factors affecting consumers’ intention to purchase counterfeit product: Empirical study in the Malaysian market

Farzana Quoquab, Sara Pahlevan, Jihad Mohammad, Ramayah Thurasamy

Most of the past studies have considered social and personal factors in relation to counterfeit product purchase intention. However, there is a dearth of research that linked…

A game-theoretic approach to evaluating the competitiveness of container carriers in the Northeast Asian shipping market

Byung-In Park, Hokey Min

In times of increasing shipping risks and uncertainty, the purpose of this paper is to analyze fiercely competitive shipping markets in the Asia-Pacific region and help the…

Service quality of sports centers and customer loyalty

Sheng Yen Lee

The purpose of this paper is to establish the effects of service quality of sports centers on customer loyalty and intention to adhere to exercise.

Marketing private hotel management schools in Australia

Edmund Goh, Sandy Nguyen, Rob Law

The purpose of this paper is to explore the perceptions of 46 hotel management students from four leading private hotel management schools (PHMS) in Australia on their decision in…

Exploring customer engagement valences in the social services

Kay Naumann, Jana Lay-Hwa Bowden, Mark Gabbott

Minimal attention is given to the negative valences of customer engagement and how they manifest in ways that detract from service value. The purpose of this paper is to uncover…