Asia Pacific Journal of Marketing and Logistics: Volume 28 Issue 2


Table of contents

Investigating drivers of internet giving behaviour in Malaysia

Hanudin Amin

The purpose of this study is to explore drivers influencing internet giving behaviour among bank customers in Malaysia.


The impact of ethnicity on luxury perception: the case of Singapore’s Generation Y

Giuseppe Timperio, Kay Chuan Tan, Luciano Fratocchi, Stefano Pace

This study investigates Singaporean millennials’ attitudes toward luxury brands. The research focuses on the financial, functional, individual, and social dimensions of…


The Mediating Role of New Ecological Paradigm between Value Orientations and Pro-Environmental Personal Norm in the Agricultural Context

Kean Boon Chua, Farzana Quoquab, Jihad Mohammad, Rohaida Basiruddin

Environmental awareness became a crucial agenda for both academicians and practitioners. Effect of the individual’s value, belief and norm on their environmentally…


A network perspective and value added tasks: the case of agri-food value chain

luai Jraisat

The purpose of this paper is to illustrate how network perspective can be used to determine the importance of key dimensions of network in driving firm's performance…

SMS advertising the Hallyu way: drivers, acceptance and intention to receive

Steve Dix, Kyle Jamieson, Anwar Sadat Shimul

This paper examines the drivers of the acceptance of SMS advertising and how it is still relevant and active in South Korea.


Influence of consumer personality, brand personality, and corporate personality on brand preference: an empirical investigation of interaction effect

Saikat Banerjee

The relationship between brand personality and consumer personality has become a researched issue in recent years. It is viewed that marketers start the dialogue with…


Devoted to you my love: brand devotion amongst young consumers in emerging Indian market

Abhigyan Sarkar, Juhi Gahlot Sarkar

Research investigating brand devotion among young consumers is scarce particularly in emerging Asian market context. The objective of this study was to qualitatively…


Customer online shopping anxiety within the Unified Theory of Acceptance and Use Technology (UTAUT) framework

Hakan Celik

Few studies have investigated how anxiety operates within the Unified Theory of Acceptance and Use of Technology (UTAUT) Framework. Consequently, this investigation…


Permission email marketing and its influence on online shopping

Vaughan Reimers, Chih-Wei Chao, Sarah Gorman

While the Internet has emerged as a retail force to be reckoned with, its’ success is dependent, at least in part, on other promotional tools. One such tool is permission…


The mediating role of customer satisfaction: evidence from the airline industry

Rahim Hussain

This study examines the mediating effects of customer satisfaction in the context of the airline industry in the United Arab Emirates through three distinct models. The…

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  • Prof Ian Phau