Asia Pacific Journal of Marketing and Logistics: Volume 27 Issue 3

Subject:

Table of contents

Category captain arrangements in grocery retail marketing

Ranga Chimhundu, Eric Kong, Raj Gururajan

– The purpose of this paper is to examine shelf management practices of grocery retail chains and their category captains (CCs) in the marketing of consumer packaged goods.

1390

The impact of territory of origin on product authenticity perceptions: An empirical analysis in China

Mohua Zhang, Dwight Merunka

The purpose of this paper is to demonstrate the importance of territory of origin (TOO) associations for consumers’ perception of product authenticity and empirically tests the…

1367

Linking fashion consciousness with Gen Y attitude towards prestige brands

Riza Casidy, Asti Nafia Nuryana, Sri Rahayu Hijrah Hati

The purpose of this paper is to examine the relationship between fashion self-congruity (FSC), fashion consciousness (FC), and attitude towards prestige brands (ATT) among…

3586

Export marketing assistance and early internationalizing firm performance: Does export commitment matter?

Anisur R. Faroque, Yoshi Takahashi

The purpose of this paper is to investigate the contingent relationship between government marketing assistance for export and the performance of early internationalizing firms in…

1297

Overcoming trade logistics challenges: Asia-Pacific experiences

Ben Shepherd, Shintaro Hamanaka

The purpose of this paper is to identify major challenges that Asia-Pacific policy makers face in drawing up international logistics policies, and to seek possible solutions to…

2137

Demand creating service: A hybrid model for identifying key selection criteria and service strategies of international express suppliers

Feng-Chung Chang, Tzong-Ru (Jiun-Shen) Lee, Szu-Wei Yen

The purpose of this paper is to develop a model not only for determining the key factors in selecting optimal international express suppliers, but also for extracting the priority…

Evaluating logistics capability for mitigation of supply chain uncertainty and risk in the Australian courier firms

Michael Wang, Ferry Jie, Ahmad Abareshi

Logistics capability is an important ability for transport and logistics firms to deliver the value and services to the customers. In contrast, supply chain uncertainty and risk…

2164

Macau gambling industry: current challenges and opportunities next decade

Matthew Tingchi Liu, Tina Tsing Gya Chang, Edmund H. N. Loi, Andrew Chi Hong Chan

The viewpoints from industry briefly review the success in last decade, analyze what challenges and difficulties came across currently and forecast opportunities/development in…

3798
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Cover of Asia Pacific Journal of Marketing and Logistics

ISSN:

1355-5855

Online date, start – end:

1993

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof Ian Phau