Table of contents
Understanding counterfeit consumption
Felix Tang, Vane-Ing Tian, Judy Zaichkowsky– The purpose of this paper is to create a framework for broadly understanding categories and motivations behind purchasing different counterfeit products.
The differences between successful and unsuccessful new manufacturing products in international markets: Evidence from Turkey
Mehmet Haluk KoksalDeveloping new products for international markets offers great growth opportunities for companies by positively influencing company performance. Specifically, the research purpose…
Word-of-mouth: The use of source expertise in the evaluation of familiar and unfamiliar brands
Boon Chong Lim, Cindy M.Y. ChungThis research was designed to expand the understanding of how brand familiarity may affect the motivation to process word-of-mouth (WOM) information in brand evaluation. The…
Attenuating double jeopardy of negative country of origin effects and latecomer brand: An application study of ethnocentrism in emerging markets
Hamin Hamin, Chris Baumann, Rosalie L. TungThe purpose of this paper is to examine the role of ethnocentrism in attenuating the negative country of origin effect and latecomer brands. The literature has established the…
Shopping online without thinking: being emotional or rational?
Hilal Ozen, Nil EngizekThis study aims to explore whether hedonic motivations of Turkish consumers have any potential impact on their impulse buying tendencies (IBT) in the online environment. Besides…
Market signals: web site investment and physical store existence
Xuehua Wang, Wing Chi Chow, Zhilin Yang, Jennifer Y.M. LaiReputational beliefs influence online purchase intentions but are difficult to establish in settings in which counterfeit products are common, especially in emerging economies…
Mobile communications: a comprehensive hierarchical modelling approach
Michael Daniel Clemes, Xin Shu, Christopher GanGlobal mobile communication is one of the most dynamic and important service markets. Several researchers suggest using a theoretical approach to develop a much deeper insight…
Topic sensitivity and research design: effects on internet survey respondents' motives
Gerald Albaum, Catherine A. Roster, Scott M. SmithThe purpose of this paper is to examine the effect of topic sensitivity and the research design techniques of forced answering (FA) (i.e. cannot proceed if leave an answer blank…
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau