Asia Pacific Journal of Marketing and Logistics: Volume 25 Issue 5

Culture matters: The role of long-term orientation and market orientation in buyer-supplier relationships in a Confucian culture

Jiyoung Hwang, Jae-Eun Chung, Byungho Jin

This study aims to examine unique cultural influences in the context of buyer-supplier relationships in a Confucian culture. The paper identifies whether and how long-term…

The impact of guanxi, xinyong and buyer collaboration on the loyalty and financial performance of vegetable farmers in China

Antonio Lobo, Civilai Leckie, Chongguang Li

The purpose of this paper is to examine the impact of two Chinese cultural constructs, guanxi (networks) and xinyong (interpersonal trust) in the burgeoning vegetable supply…

National identity and the perceived values of foreign products with local brands: The case of local wine in Vietnam

Nguyen-Hau Le, Hai-Minh Thi Nguyen, Tuan Van Nguyen

Based on the intra-national diversity view, this research aims to employ the concept of national identity to explain the consumer's evaluation of foreign product with local brand…

The effect of environmental uncertainty, information quality, and collaborative logistics on supply chain flexibility of small manufacturing firms in India

Vivek Nagarajan, Katrina Savitskie, Sampathkumar Ranganathan, Sandipan Sen, Aliosha Alexandrov

The purpose of this paper is to investigate the relationship between environmental uncertainty, information quality, and proactive logistics practices on supply chain flexibility…

The role of brand orientation in the higher education sector: a student-perceived paradigm

Riza Casidy

The purpose of this paper is to examine the relationship between perceived brand orientation (PBO), satisfaction, loyalty, and post-enrolment communication behaviour in the…

Editorial

Ian Phau