Asia Pacific Journal of Marketing and Logistics: Volume 25 Issue 2

Developing a decision model for brand naming using Delphi method and analytic hierarchy process

Pi‐Fang Hsu, Fang‐Lei Lin

The purpose of this paper is to design a model for selecting brand names on the basis of the perceptions of enterprises.

Measuring shopping values of Malaysian retail consumers

Jeannot Abdul Karim, Mukesh Kumar, Sofiah Abd Rahman

The purpose of this paper is to verify the measurement scale of shopping values in the Malaysian context. Both hedonic as well as utilitarian shopping value measurement scales…

Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour

Matthew Tingchi Liu, James L. Brock, Gui Cheng Shi, Rongwei Chu, Ting‐Hsiang Tseng

The purpose of this paper is to investigate how perceived benefits, perceived risk, and trust influence Chinese consumers' online group buying organized by institutional…

The effects of contingency factors on perceived values of casual sportswear: An empirical study of US consumers

Ting Chi

The purpose of this paper is to propose and empirically examine a consumer perceived value (CPV) formation model in the context of the US casual sportswear market. The effects of…

Modelling the SCM enablers: an integrated ISM‐fuzzy MICMAC approach

S.J. Gorane, Ravi Kant

The purpose of this paper is to identify the supply chain management enablers (SCMEs) and establish relationships among them using interpretive structural modeling (ISM) and find…

Branding in the Asian context: a Malaysian perspective

Sharifah Faridah Syed Alwi, T.C. Melewar

The purpose of this paper is to present a compendium of small research studies that have been conducted in Malaysia. Issues of branding and its related constructs have gained…

Regional and country ethnocentrism: broadening ASEAN origin perspectives

Kai‐Uwe Seidenfuss, Yunus Kathawala, Keith Dinnie

The purpose of this paper is to report an application of the CETSCALE measuring consumer ethnocentrism for high‐value consumer goods in the emerging markets of the Association of…

Brand‐extension feedback effects: an Asian branding perspective

Abhishek Dwivedi, Bill Merrilees

Most of the literature on feedback effects emanates from the West, and is thus relevant to Western brands. The purpose of this paper is to model the impact of brand‐extensions on…

Editorial

Ian Phau