Asia Pacific Journal of Marketing and Logistics: Volume 23 Issue 5

Western consumers' understanding of carbon offsets and its relationship to behavior

Michael Jay Polonsky, Romana Garma, Stacy Landreth Grau

The purpose of this paper is to examine Western consumers' levels of general environmental knowledge and specific knowledge related to carbon offsets and the relationships between…

The effect of perceived quality on brand equity: an empirical study on generic drugs

Shamindra Nath Sanyal, Saroj Kumar Datta

The purpose of this paper is to find out the relationship between the qualities of generic drugs perceived by the physicians and brand equity of the branded generics and to…

The dual impact of traditional and national cultural values on expatriate ethnic groups' attitudes and willingness to buy

Yamen Koubaa, Gaelle Ulvoas, Patricia Chew

The purpose of this paper is to examine the dual influence of traditional Chinese and national Singaporean cultural values on the attitude towards skin beauty and the purchase…

Enliven corporate brands in Chinese

Yi‐Long Jaw, Ru‐Yu Wang, Carol Ying‐Yu Hsu

Although the concept of branding has been considered extensively in products and services, branding in Chinese is a relatively emerging phenomenon. This paper aims to present the…

Global vs local brand perceptions among Thais and Turks

Kivilcim Dogerlioglu‐Demir, Patriya Tansuhaj

Market researchers often treat Asian consumers as a single entity and compare them with their Western counterparts. The purpose of this paper is to compare and contrast consumers…

The relationship between business orientations and brand performance: A cross‐national perspective

Liem Viet Ngo, Aron O'Cass

The purpose of this paper is to adopt a customer‐centric value creation perspective to provide insights into the contribution of business orientations, especially marketing…

The effects of country and gender differences on consumer innovativeness and decision processes in a highly globalized high‐tech product market

Wooyang Kim, C. Anthony Di Benedetto, Richard A. Lancioni

The purpose of this paper is to focus on two objectives. First, to investigate how two consumer innovativeness measures (domain‐specific innovativeness (DSI) and general…

The effects of shopping aid usage on consumer purchase decision and decision satisfaction

Chiu‐chi Angela Chang, Monika Kukar‐Kinney

The purpose of this paper is to compare and contrast two types of shopping aids, that is, research‐supporting and solution‐oriented shopping aids, and examine their effectiveness…

Managerial insights into sachet marketing strategies and popularity in the Philippines

Joseph A. Sy‐Changco, Chanthika Pornpitakpan, Ramendra Singh, Celia M. Bonilla

The purpose of this paper is to provide managerial insights into how consumer goods companies adopt the traditional mini‐sized retail modalities and adjust their strategies to…

Assessing trade friendliness of logistics services in ASEAN

Sumeet Gupta, Mark Goh, Robert Desouza, Miti Garg

Free trade agreements have been employed, either unilaterally or as a bloc, as an instrument to overcome the inefficiencies in trade brought about by the prevailing barriers and…

Editorial

Ian Phau