Asia Pacific Journal of Marketing and Logistics: Volume 23 Issue 1

Exploring links between publishing performance in different levels of marketing journals: Around the world and in the Asia‐Pacific region

Michael Polonsky, Les Carlson

The purpose of this paper is to examine relationships in publishing performance by utilizing data from three sets of journals – A*, A, and B ranked – as defined by the Australian…

Investigating directionality for a media consumption construct: Establishing the utility of confirmatory vanishing tetrad analysis

Bradley Wilson, Andrea Vocino, Stewart Adam, Jason Stella

When assessing the psychometric properties of measures and estimate relations among latent variables, many studies in the social sciences (including management and marketing…

Consumer tribes: membership, consumption and building loyalty

Cleo Mitchell, Brian C. Imrie

The purpose of this paper is to extend the emergent consumer tribe literature to facilitate a more complete understanding of the antecedents and roles implicit within consumer…

Can consumers be racist?: An investigation of the effect of consumer racism on product purchase

Sally Rao Hill, Katherine Paphitis

Consumer racism (CR) is a highly relevant issue to societies such as Australia and one which has, up until now, been somewhat neglected by marketers. This paper aims to…

A comparative study of Chinese and US consumers' attitudes toward advertising regulation

Zhihong Gao, Hongxia Zhang

The purpose of this paper is to investigate consumer attitudes toward advertising regulation in local contexts.

Xpressions of generation Y: perceptions of the mobile phone service industry in Pakistan

Salma Rahman, Sarwar Azhar

The purpose of this paper is to verify the consumer preference and choice behavior; also determine the speculative low loyalty behavior of consumers belonging to generation Y sub…

Export problems experienced by high‐ and low‐performing manufacturing companies: A comparative study

Mehmet Haluk Köksal, Tarek Kettaneh

The purpose of this paper is to examine the perception of export problems differentiating high‐performing export manufacturing companies from low‐performing ones in the context of…

Editorial

Ian Phau

A new company descriptor takes us into a new era

Rebecca Marsh