Asia Pacific Journal of Marketing and Logistics: Volume 22 Issue 3

Reconceptualization of price mavenism: do Chinese consumers get a glow when they know?

Sang‐Eun Byun, Brenda Sternquist

Buyers in China often communicate positive and negative purchasing experiences through word‐of‐mouth (WOM), which creates special problems and opportunities for marketers. Price…

Country‐of‐origin contingencies: their joint influence on consumer behaviour

Alexander Josiassen, A. Assaf

The purpose of this paper is to clarify the three‐way interaction among product‐country image, product‐origin congruency and product involvement on consumers' product‐related…

Advertising effects of songs' nostalgia and lyrics' relevance

Hsuan‐Yi Chou, Nai‐Hwa Lien

When using popular music in advertising, the songs' release period (nostalgia) and the lyrics' relevance to the product are two important characteristics but neglected in previous…

Autonomy, market orientation and performance in Indian retail banking

Nattuvathuckal Barnabas, Nandakumar Mekoth

This paper aims to find out whether superior autonomy at boundary spanning levels in service organizations results in better market orientation and performance and whether…

The effect of perceived service quality dimensions on customer satisfaction, trust, and loyalty in e‐commerce settings: A cross cultural analysis

Norizan Kassim, Nor Asiah Abdullah

The paper aims to empirically investigate the relationship between perceived service quality, satisfaction, trust, and loyalty in e‐commerce settings in two cultures – Malaysian…

The effect of message appeals and unrealistic optimism on purchase intentions: The case of heart‐disease prevention pills

Chanthika Pornpitakpan, Robert T. Green

The purpose of this paper is to extend a 2007 study by investigating which types of message appeals are more effective in reducing unrealistic optimism (a tendency for people to…

Enhancing brand preference through corporate social responsibility initiatives in the Thai banking sector

Rojanasak Chomvilailuk, Ken Butcher

The purpose of this paper is to investigate the efficacy of three corporate social responsibility (CSR) initiatives on brand preference in the Thai banking sector.

Relational factors that explain supply chain relationships

Mario Ferrer, Ricardo Santa, Paul W. Hyland, Phil Bretherton

The purpose of this paper is to gain a better understanding of the types of relationships that exist along the supply chain and the capabilities that are needed to manage them…

Editorial

Ian Phau