Table of contents
New perspectives on the causes of franchising conflict in Australia
Scott Weaven, Lorelle Frazer, Jeff GiddingsAlthough Australian franchising sector regulation promotes system disclosure and provides for mandatory conflict mediation, there is some concern that inequities exist within the…
The impact of sponsorship announcements on shareholder wealth in Australia
Margaret A. JohnstonThe purpose of this paper is to examine the impact of 51 sponsorship announcements upon the stock prices of firms sponsoring in Australia. The research examines the broader…
A verbal rating scale to measure Japanese consumers' perceptions of product quality
Boris Bartikowski, Katsuyuki Kamei, Jean‐Louis ChandonThis paper aims to investigate whether verbal rating scales are viable formats for attitude measurement through an application to Japanese consumers' product quality perceptions.
Chinese food retailers' positioning strategies and the influence on their buying behaviour
Kåre Skallerud, Kjell GrønhaugThe purpose of this paper is to investigate Chinese food retailers' positioning strategies. Specifically, retail segments and critical factors related to the nature of the food…
Alcohol consumption motivations and behaviours in Hong Kong
Simone Pettigrew, Steve ChartersThe purpose of this paper is to investigate the way Hong Kong drinkers have internalised the meanings associated with alcoholic beverages and how these meanings influence the…
How supplier category management policy influences category sales performance
Dal‐Young Chun, Jack M. CadeauxThe purpose of this paper is to examine how several aspects of supplier category management policy might affect category sales performance at Korean supermarkets.
Design of closed‐loop supply chain and product recovery management for fast‐moving consumer goods: The case of a single‐use camera
David B. Grant, Ruth BanomyongThe purpose of this paper is to qualitatively investigate how product recovery management (PRM) activities affected the strategic design and implementation of a closed‐loop supply…
Engineering support issues for flexibility in maintenance: An SAP‐LAP framework
Amik Garg, S.G. DeshmukhPurpose – Flexible system management has brought a concept of flexibility in all spheres including maintenance management. Considerable literature is available on various facets…
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau