Asia Pacific Journal of Marketing and Logistics: Volume 21 Issue 1

The effects of clustered data on standard error estimates in covariance structure analysis: A field data application

Andrea Vocino

The purpose of this article is to present an empirical analysis of complex sample data with regard to the biasing effect of non‐independence of observations on standard error…

The development of market orientation: a consideration of institutional influence in China

Nir Kshetri

China has followed an unique transition from central planning to a market economy. The purpose of this paper is to examine how China's unique blend of capitalism and socialism has…

Cross‐national invariance of the effect of personal collectivistic orientation on brand loyalty and equity: The United States versus South Korean consumers

Boonghee Yoo

This study seeks to examine whether or not the effect of personal cultural orientation on brand‐related consumer behaviors functions invariably at the individual level in two…

Cross‐cultural analysis of gender roles: Indian and US advertisements

Durriya H.Z. Khairullah, Zahid Y. Khairullah

The objective of this research is to examine gender roles portrayal in Indian and US magazine advertisements. The impact of the socio‐cultural influences on the gender roles…

Regulation of soft issues in advertising in Confucian societies: a comparative examination

Zhihong Gao, Joe H. Kim

This paper sets out to examine the formal regulatory framework of controlling soft issues in six Confucian societies: China, Hong Kong, Taiwan, Singapore, South Korea and Japan…

Analysis of a customer satisfaction survey using Rough Sets theory: A manufacturing case in Taiwan

Wei‐Shing Chen

This paper seeks to present the use of Rough Sets (RS) theory as a processing method to improve the results in customer satisfaction survey applications.

An application of integrating SERVQUAL and Kano's model into QFD for logistics services: A case study from Turkey

Birdogan Baki, Cigdem Sahin Basfirinci, Ilker Murat AR, Zuhal Cilingir

This paper seeks to provide new solutions to cargo companies’ service quality efforts by integrating different scientific methodologies.

Would Indian consumers move from kirana stores to organized retailers when shopping for groceries?

Paromita Goswami, Mridula S. Mishra

This article seeks to understand whether Indian consumers are likely to move from traditional kirana stores to large organized retailers while shopping for groceries.

Why do customers utilize the internet as a retailing platform?: A view from consumer perceived value

Julian Ming‐Sung Cheng, Edward Shih‐Tse Wang, Julia Ying‐Chao Lin, Shiri D. Vivek

This study aims to investigate the impact of perceived value on customer intention to use the internet as a retailing platform and, more specifically, the impact that perceived…

Selecting key capabilities of TV‐shopping companies applying analytic network process

Sen‐Kuei Liao, Kuei‐Lun Chang

The purpose of this paper is to help Taiwan TV‐shopping companies to effectively select the key capabilities by introducing a multiple criteria decision‐making method, the…

The influence of core‐brand attitude and consumer perception on purchase intention towards extended product

Shwu‐Ing Wu, Chen‐Lien Lo

This study aims to determine and discuss relevant factors and relationship models affecting consumers’ purchase intention towards the extended product, PC for Microsoft. The…

Tasting quality: the roles of intrinsic and extrinsic cues

Roberta Veale, Pascale Quester

This paper aims to investigate the respective influences of price and country of origin (COO), as extrinsic cues, on consumer evaluations of product quality when all intrinsic…

Editorial

Ian Phau