Table of contents
Malaysian shopping mall behavior: an exploratory study
Zafar U. Ahmed, Morry Ghingold, Zainurin DahariThe ascendancy of the shopping mall as a significant shopping, social interaction and/or entertainment destination has had a major impact on retail strategies and the retail…
Influence of cognition on product component country of origin evaluation
Amal R. Karunaratna, Pascale G. QuesterThe purpose of this paper is to investigate how need for cognition (NFC), a personality trait, influenced the way consumers used information about product components in forming…
Differences in orientations between Western European and Chinese service organizations
Heiko Gebauer, Max von ZedtwitzThe purpose of this paper is to extend knowledge of differences between Western European and Chinese service organizations in typical manufacturing companies.
The selection of international retail franchisees in East Asia
Stephen Choo, Tim Mazzarol, Geoff SoutarAlthough international franchising has occurred in East Asia over the past 20 years, surprisingly very little academic research has been undertaken to understand key dynamics of…
Unfolding the post‐transition era: the landscape and mindscape of China's retail industry after 2004
Katherine LiuThe purpose of this paper is to critically investigate the competitive situation in China's retail sector after its three‐year transition period upon accession to the WTO. Based…
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau