Asia Pacific Journal of Marketing and Logistics: Volume 18 Issue 2

Subject:

Table of contents

A less‐developed country perspective of consumer ethnocentrism and “country of origin” effects: Indonesian evidence

Hamin, Greg Elliott

This paper seeks to examine the concept of “consumer ethnocentrism” (CE) and its impact on product evaluation and preferences among Indonesian consumers.

5322

Mediated effects of export promotion programs on firm export performance

A.K. Shamsuddoha, M. Yunus Ali

The impact of export promotion programs (EPPs) on firm export performance (FEP) has received little attention in the export literature. This paper attempts to investigate the…

4104

The effects of customer service management on business performance in Malaysian banking industry: an empirical analysis

Khong Kok Wei, Mahendhiran Nair

The aim of this paper is to examine the degree of how customer service management (CSM) affects perceived business performance measures (PBPM) in Malaysian banks and finance…

5050

The influence of explicit and implicit service promises on Chinese students’ expectations of overseas universities

Sunita Prugsamatz, Robin Pentecost, Lars Ofstad

This study aims to extend the knowledge and literature on which information sources influences (explicit service promises such as advertising, personal selling; implicit service…

4010

Online word‐of‐mouth: a comparison of American and Chinese discussion boards

John Fong, Suzan Burton

The important influence of peer recommendations on consumer purchases has been strongly established. However, the growth of electronic discussion boards has created a channel for…

5441
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Cover of Asia Pacific Journal of Marketing and Logistics

ISSN:

1355-5855

Online date, start – end:

1993

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof Ian Phau