Table of contents
An analysis of the efficiency and competitiveness of Vietnamese port system
Vinh Van Thai, Devinder GrewalPorts, as one of the important links between different modes of transport within the logistics chain, have special essence since their efficiency and competitiveness will…
Customers behaviourial responses to sales promotion: the role of fear of losing face
Nelson Oly Ndubisi, Chiew Tung MoiThis research evaluates the impact of sales promotional tools, namely coupon, price discount, free sample, bonus pack, and in‐store display, on product trial and repurchase…
The formation of a “high price – high quality” inferential belief: a study among young buyers of mobile phones and note books
Hsiu‐Yuan Tsao, Leyland F. Pitt, Albert CaruanaPrevious research has focused on identifying factors that influence buyers who uses price as a cue to quality. However, little work has been done to explain the theory of…
Selecting suppliers in the automotive industry: comparing international logistics costs
Edward Rubesch, Ruth BanomyongMaquiladoras operations along the Mexico‐US border are an oft‐studied example of a lean supply chain strategy that allows US manufacturers to benefit from lower labour costs in…
The effect of cultural adaptation on perceived trustworthiness: Americans adapting to Chinese Indonesians
Chanthika PornpitakpanThis experiment investigates the effect of cultural adaptation by American business people on their trustworthiness as perceived by Chinese Indonesians. The sample consists of 140…
Malaysian consumers’ evaluation of products made in Germany: the country of origin effect
M. Sadiq SohailThis study examines the country of origin effect of products made in Germany. The study focuses on the questions of the sources of information in evaluating products; the…
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau