Asia Pacific Journal of Marketing and Logistics: Volume 15 Issue 4

Subject:

Table of contents

Market entry methods for western firms in China

Jonathan Wilson, Ross Brennan

The UK continues to be one of Europe’s leading investors in China. Many companies have chosen the international joint venture (IJV) option as their market entry method. However…

6743

Channel support activities and perceived goal orientation: an exploration in the Indian market

Audhesh K. Paswan

This study empirically explores one of the important channel issues – the relationship between various channel support given to channel partners and the perceived (by managers…

1059

Inter‐relationships among store images, store satisfaction, and store loyalty among Korea discount retail patrons

Dong‐Mo Koo

This study examines how various characteristics of the discount retail environment and the overall attitude towards a discount retail store, considered to be an abstract and…

6504
Cover of Asia Pacific Journal of Marketing and Logistics

ISSN:

1355-5855

Online date, start – end:

1993

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof Ian Phau