Table of contents
How far is a long way? contrasting two cultures’ perspectives of travel distance
Tracey Harrison‐HillCompares and contrasts the perceptions of travel distance held by tourists from Australia and the USA, two cultures often regarded as similar by marketers and researchers…
Strategy making by multicultural groups – it works if leadership is effective
Christine VallasterAttempts to demonstrate how a shared vision amongst group members is developed. Endeavours to understand the process through which members of a multicultural group, Asian and…
How to negotiate with Thai executives
Donald W. HendonConsiders how non‐Thais can negotiate successfully withe business and government executives in Thailand. Gives an overview of Thailand’s geography, climate, population, religion…
Examining the effects of environmental interchangeability with overseas students: a cross cultural comparison
Maria M. Ryan, Madeleine OgilvieReports the findings from a study examining how overseas students adapt to their new country of residence. Looks at the place attachment process of migrant students studying in…
The founding of the Born Global company in Denmark and Australia: sensemaking and networking
Erik S. Rasmussan, Tage Koed Madsen, Felicitas EvangelistaAttempts to consider how a founder has reduced equivocality in relation to support networks and reducing risks, especially in an international environment. Presents the case…
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau