Asia Pacific Journal of Marketing and Logistics: Volume 12 Issue 4

Strategic alliances in logistics outsourcing

Yim‐Yu Song, Thomas E. Maher, Joel D. Nicholson, Nicholas P. Gurney

Looks at the problems of logistics in military operations and today’s commercial businesses. Traces the development of logistics management from a subordinate activity within a…

Sales strategies of car dealers during currency crisis in the Philippines

Chen Kuang‐Jung

Describes the findings of a study into sales approaches taken by car dealerships during the slump of the Philippine economy. Covers 287 respondents across 29 dealerships of…

Effects of “physical attractiveness” in the evaluation of print advertisements

Ian Phau, Linda Lum

Investigates the influence of physical attractiveness of endorsers in print advertisements to consumer purchase intention. Studies two products and suggests that an openly stated…

Travel agents’ attitudes towards automation and the delivery of service

Shengliang Deng, Rob Lawson, Luiz Moutinho

Presents an exploratory study on travel agents’ attitudes towards automation. Surveys 167 travel agents from both Canada and New Zealand. Shows that there are four distinct groups…