Table of contents
Cultural values and advertising in Malaysia: views from the industry
David S. Waller, Kim Shyan FamConsiders the environmental differences that may need to be considered when marketers enter into a new country such as media restrictions. Cultural and legal factors. Observes a…
7300
Chinese business principles (770‐221 B.C.): relevance for real estate marketing and management
Low Sui PhengExamines the recent research on advertising in mainland China over the 1979‐1998 period. Suggests that findings show a sustained effort in academic research/publications on…
972
Research on advertising in mainland China: a review and assessment
Leo Y.M. Sin, Suk‐ching Ho, Stella L.M. SoExamines the recent research on advertising in mainland China over the 1979‐1998 period. Suggests that findings show a sustained effort in academic research/publications on…
1609
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau