Journal of Marketing Practice: Applied Marketing Science: Volume 5 Issue 3

What we know about consumers’ color choices

Randi Priluck Grossman, Joseph Z. Wisenblit

Marketing practitioners know that a product’s color may play an important role in a consumer’s purchase decision, but may not be familiar with the empirical research that has been…

Predicting behavioural intention in a small business context

Keith E. Thompson, Paris Panayiotopoulos

Investigates the proposition that reasoned action theory can be successfully applied in the small business (dairy farmers) domain. That proposition is supported by the outcome…

Internet Editorial

Hume Winzar

Editorial

Andrew McAuley