Journal of Marketing Practice: Applied Marketing Science: Volume 4 Issue 6

Retail store image: a means‐end approach

Keith E. Thompson, Yat Ling Chen

Retail store image has been shown to play an important role in store patronage, and it is widely accepted that psychological factors have a significant role in store image…

Long‐range marketing

David Mercer

Short‐termism, especially in terms of marketing strategy, is supposed to be a problem afflicting various managements. We have found that one solution may be found in separating…