Journal of Marketing Practice: Applied Marketing Science: Volume 4 Issue 3
Subject:
Table of contents
Developing marketing planning skills: combining theory and practice
Jimmy Hill, Pauric McGowan, Pauline MaclaranThis paper examines the problems of translating marketing theory into effective marketing practice and specifically concentrates on the difficulties that surround the marketing…
7017
A test of the Fishbein‐Ajzen behavioral intentions model under Chinese cultural settings: are there any differences between PRC and Hong Kong consumers?
Ricky Yee‐kwong Chan, Lorett LauThis study attempts to examine the applicability of the Fishbein‐Ajzen behavioral intentions model under Chinese cultural settings. Linear structural equation modeling was…
3867