Journal of Marketing Practice: Applied Marketing Science: Volume 4 Issue 2
Subject:
Table of contents
Segmenting the grey market: the case for fifty‐plus “lifegroups”
Marylyn CarriganDiscusses changes in world demographic trends which are creating a growing ‘grey market’: consumers aged over fifty years. Reviews previous research and its limitations, while…
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Research note: marketing awareness in UK primary schools
Chris BirchUK primary schools now operate in a competitive environment, with successful recruitment of children being critical to their ability to survive. A sample of primary schools from…
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