Journal of Marketing Practice: Applied Marketing Science: Volume 3 Issue 2

Closing the interorganizational information systems relationship satisfaction gap

Richard P. Vlosky, David T. Wilson, Robert B. Vlosky

The adoption of communication technologies that link marketing channel members has modified the way buyers and sellers interact. These technologies, termed interorganizational…

The role of IT in the reshaping of marketing

Fiona Leverick, Dale Littler, Dominic Wilson, Margaret Bruce

There would appear to be a view in common currency that IT is revolutionizing marketing, offering the possibilities of enhanced operational efficiency, the facilitation of the…

Idea generation techniques in an industrial market

Nigel F. Coates, Iain Cook, Harry Robinson

There is a dearth of published research on the assessment of idea generation techniques. Helps to rectify this and examines idea generation techniques within the new product…

Definition and evaluation of competence, capability and skill gaps in international business

Adam J. Koch

Defining competences, capabilities and skills (CCSs) considered critical in the company’s international business environment is a most important, yet often neglected, strategic…