Journal of Marketing Practice: Applied Marketing Science: Volume 1 Issue 2

Subject:

Table of contents

Overcoming the barriers to market‐oriented product development

Wim G. Biemans, Hanne Harmsen

Discusses the concept of market‐oriented product development anddescribes the extent to which a number of Danish food companies andDutch manufacturers of medical equipment were…

2428

Re‐engineering brand management practices within an integrated environment

Simon Knox

The erosion in the authority of brands within consumer marketsbrings into question the orthodoxy of traditional marketing practicesacross all markets. Argues that corporations…

1561

Marketing organizations in Hungarian and Polish firms: part 1

David Shipley, Graham Hooley, Jozsef Beracs, Krzysztof Fonfara, Krizstina Kolos

The first of several articles on the temporal development ofintra‐firm marketing organizations, relates how Hungary and Poland haveprogressed strongly towards the free market…

617

NHS Trust marketing: a survival guide

Clare Crowther

Investigates the opportunities for marketers within the newlyreformed NHS and gives a personal view of where the marketing emphasisshould be placed in the early years of a trust…

1530

ISSN:

1355-2538

Online date, start – end:

1995 – 1999

Copyright Holder:

Emerald Publishing Limited