World Class Design to Manufacture: Volume 2 Issue 5

The development partner

John McElroy

Outlines a product definition process which has proved to besuccessful with the Queensferry Telecom Operation within HewlettPackard. The process involves two levels of customer…

The product champion tests his vision

Claire Ruskin

Reports on CCL′s product development technique, using a productchampion, who should have a market‐led view and a commitment to take theproject through from development to peak of…

Designing for profit

Hamid Mughal, Richard Osborne

For any company, the management of the new product developmentprocess is critical to maintaining its market share and competitiveadvantage. The consequences of designs which are…

Competitiveness and processes: integrating engineering in the capital goods industry

Alv Hill

Discusses the way in which effective management of businessprocesses can deliver improved competitiveness‐via specific reference toengineering in the capital goods (CG) industry…

Moving from continuous to discontinuous innovation in FMCG: a re‐engineering perspective

Mohamed Zairi

Is innovation still a mystery as far as many organizations areconcerned? Or is it simply poorly understood and inadequately controlledand managed? Although there is a massive…

Managing innovation and risk

Andrew Lee‐Mortimer

Many companies still do not innovate to match customers′ needs.Suggests that to achieve competitive advantage a product innovationmatrix should be developed to help marketing and…

QFD: setting up for success

Bill Dickinson

Gives advice for those embarking on the QFD path. Specifies what itis and is not, and what it can do if deployed in the proper manner.States that it is important to pick the right…