Strapline:An International Journal
Table Of Contents: Volume 9 Issue 4
The purpose of this paper is to address the gap in the literature on experiential elements of online shopping environments.
The purpose of the paper is to explore children's perceptions of material possessions in Hong Kong using drawing and open‐ended questions.
The purpose of this paper is to present grounded theory as an alternative approach for conceptualizing and modelling the consumer experience. The basic theoretical tenets…
The purpose of this paper is to describe a multi‐method approach for examining collaborative relationships.
Online date, start – end:1998
Copyright Holder:Emerald Publishing Limited
- Dr Andrew Lindridge