Strapline:An International Journal
Table of contents
The purpose of this paper is to address the gap in the literature on experiential elements of online shopping environments.
The purpose of the paper is to explore children's perceptions of material possessions in Hong Kong using drawing and open‐ended questions.
Using grounded theory to model visitor experiences at heritage sites: Methodological and practical issuesJaruwan Daengbuppha, Nigel Hemmington, Keith Wilkes
The purpose of this paper is to present grounded theory as an alternative approach for conceptualizing and modelling the consumer experience. The basic theoretical tenets of the…
The purpose of this paper is to describe a multi‐method approach for examining collaborative relationships.
Online date, start – end:1998
Copyright Holder:Emerald Publishing Limited
- Dr Fiona Spotswood