Qualitative Market Research: Volume 9 Issue 4


An International Journal

Table of contents

The presentation of interpretivist research

Iain Black

The purpose of this paper is to offer a debate addressing the following issue: how can words fully express the meaning inherent in our observations, personal interviews…

Exploring the experiential intensity of online shopping environments

Catherine Demangeot, Amanda J. Broderick

The purpose of this paper is to address the gap in the literature on experiential elements of online shopping environments.

Exploring children's perceptions of material possessions: a drawing study

Kara Chan

The purpose of the paper is to explore children's perceptions of material possessions in Hong Kong using drawing and open‐ended questions.

Using grounded theory to model visitor experiences at heritage sites: Methodological and practical issues

Jaruwan Daengbuppha, Nigel Hemmington, Keith Wilkes

The purpose of this paper is to present grounded theory as an alternative approach for conceptualizing and modelling the consumer experience. The basic theoretical tenets…

Using a multi‐method qualitative approach to examine collaborative relationships

Nitha Palakshappa, Mary Ellen Gordon

The purpose of this paper is to describe a multi‐method approach for examining collaborative relationships.

Factors motivating people toward pirated software

Eric Kin‐wai Lau

The costs of software piracy are enormous. According to Business Software Alliance, it was estimated that the software industry lost $34 billion globally due to software…

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Emerald Publishing Limited

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  • Dr Andrew Lindridge