Strapline:An International Journal
Table of contents
The aim of the paper is to make explicit how qualitative research can enable senior marketers to formulate an internationally focused synthesised marketing strategy. A number of…
This paper aims to provide a better understanding of the motivational incentives driving franchising choice from the franchisee's perspective and, in particular, to investigate a…
Seeks to summarize relevant literature reporting on western research and to use a grounded theory approach to form the model. Also to develop a Chinese retailer new product…
The purpose of this paper is to analyze patterns of client and professional interaction as reported by professionals in the apparel industry.
Unethical consumers: Deshopping behaviour using the qualitative analysis of theory of planned behaviour and accompanied (de)shoppingTamira King, Charles Dennis
Previous research indicates that deshopping is a prevalent and growing consumer behaviour. This paper sets out to examine deshopping from a consumer perspective, and to apply the…
The paper seeks to present discussion on laddering application in the practice of marketing, considering both academic and market researches.
Online date, start – end:1998
Copyright Holder:Emerald Publishing Limited
- Dr Fiona Spotswood