Strapline:An International Journal
Table of contents - Special Issue: New paths to thick descriptions: innovativeness in data collection and interpretation
Guest Editors: Richard Elliott, Avi Shankar
This paper makes the case for the use of real diaries as an alternative methodology in marketing research. It is argued that Qualitative Diary Research (QDR) in marketing…
We discuss the use of creative qualitative techniques for research studies focusing on young participants and encourage the development of what we term a “child‐centric”…
This paper reflects on the protocol suggested for using shopping with consumers (SWC) as a means for gathering high‐quality, naturalistic text in the field.
Traditional notions of culture have become unicorns: assumed creatures of the past, whose authenticity seems increasingly doubtful. It is required of us to rethink the…
To show how consumer researchers can learn from novels and analogous works of fiction.
Online date, start – end:1998
Copyright Holder:Emerald Publishing Limited
- Dr Andrew Lindridge