Qualitative Market Research: Volume 5 Issue 1

Strapline:

An International Journal
Subject:

Table of contents

On‐line messages: developing an integrated communications model for biotechnology companies

Ashok Ranchhod, Cãlin Gurãu, Jonathan Lace

The Internet is rapidly changing the way in which information is displayed and accessed on a global level. Taking into consideration the new communication opportunities offered on…

2861

“Not in front of your mother!”: online marketing for pharmaceutical products addressing taboo topics

Ursula Wrobel

The paper borrows inspiration from three main sources: international marketing research, semiotic theory and communication studies. It explores online marketing for pharmaceutical…

1909

Analysing qualitative data: computer software and the market research practitioner

Pauline Maclaran, Miriam Catterall

This paper discusses the ways that software programs can support qualitative market research practitioners in data analysis and interpretation. First it looks at what these…

4546

Participatory group observation – a tool to analyze strategic decision making

Christine Vallaster, Oliver Koll

Group decisions have taken a prominent part in strategic decision making but managerial research still lacks techniques to study these interpersonal processes comprehensively…

3057

Nominal grouping sessions vs focus groups

Barry E. Langford, Gerald Schoenfeld, George Izzo

These empirical results provide new and strong support for Langford’s 1994 quantitative demonstration that the qualitative results of nominal grouping sessions (NGS) are highly…

4329
Cover of Qualitative Market Research

ISSN:

1352-2752

Online date, start – end:

1998

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Fiona Spotswood