Qualitative Market Research: Volume 3 Issue 3

Strapline:

An International Journal
Subject:

Table of contents

Comprehensive criteria to judge validity and reliability of qualitative research within the realism paradigm

Marilyn Healy, Chad Perry

Aims to address a gap in the literature about quality criteria for validity and reliability in qualitative research within the realism scientific paradigm. Six…

38893

Exploring consumer product construct systems with the repertory grid technique

David Marsden, Dale Littler

Examines some of the applications of repertory grid technique and theory to qualitative market research. In particular, it shows how together they can be used to explore…

2150

An emotional business: a guide to understanding the motivations of small business decision takers

Nigel Culkin, David Smith

Argues that the way in which the UK Government, through its various departments and quangos, approaches designed to approve the effectiveness of the small business sector…

4290

Implementing international qualitative research: techniques and obstacles

Alan S. Zimmerman, Michael Szenberg

While it is well accepted that good research is essential to developing the most effective international marketing strategies, until recently many warned that using…

5610
Cover of Qualitative Market Research

ISSN:

1352-2752

Online date, start – end:

1998

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Fiona Spotswood