Qualitative Market Research: Volume 25 Issue 2

The effects of physical environment design on the dimensions of emotional well-being: a qualitative study from the perspective of design and retail managers

Suyash Khaneja, Shahzeb Hussain, T.C. Melewar, Pantea Foroudi

This study aims to use place identity theory to examine the concept of physical environment design (PED) and its effects on consumers’ emotional well-being (EWB) dimensions such…

Understanding the different types of UGC participants and social context for fashion brands: insights from social media platforms

Muhammad Naeem, Wilson Ozuem

The study aims to look at the types of social media participants through user-generated content (UGC) and how this leads to brand engagement in a fashion retail context. In doing…

Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences

Dongmei Zha, Pantea Foroudi, T.C. Melewar, Zhongqi Jin

This paper aims to develop an integrative framework based on a convergence of embodiment, ecological and phenomenological theoretical perspectives to explain the multiple…

Exploring user’s experience of push notifications: a grounded theory approach

Diana Gavilan, Gema Martinez-Navarro

This paper aims to provide a holistic understanding of the user experience of push notifications, and the challenge brands face in managing them effectively.

The artist and the photograph: a semiotic analysis of consumers’ experiences with photographs

Emmanuella Plakoyiannaki, Georgia Stavraki, Vasiliki Tsapi

This study aims to address research calls to investigate how (visual) consumption experiences carry and convey meanings to individuals. Applying McCracken’s meaning transfer model…

Exploring the relationship between integrated marketing communications and decentralised organisational structure: a heuristics perspective

Wilson Ozuem, Kerry Howell, Geoff Lancaster

The concept of integrated marketing communications (IMC) was developed in the 1990s and has gained significant interest from academics and practitioners, yet it is seldom achieved…

Perceptual deterrents of the green consumer

Melinda A. McLelland, Jamye Foster, Wesley Pollitte

The purpose of this study is to better understand consumers’ overall perceptions of “being green” in an attempt to address the green attitude–behavior gap.

Collecting nostalgic pieces of plastic: the journey of toy collectors and the effects of nostalgia

Manuel Sotelo-Duarte

This study aims to elucidate the role of nostalgia in collecting behavior and evaluate its effects during the collecting process in the context of an online collecting community.