Strapline:An International Journal
Table Of Contents: Volume 22 Issue 1 - Special Issue: The Impact of Social Media in Marketing - Part 1
Based on the conceptual model of consumer engagement in a virtual brand community, this study aims to investigate this phenomenon and gauges the validity of the model’s…
This study aims to enhance the understanding of how co-created content (CCC) can facilitate relevant and meaningful customer experiences in social media brand communities…
This paper aims to explore the motivations of digital moms to develop relationships with brands in the online environment.
Online date, start – end:1998
Copyright Holder:Emerald Publishing Limited
- Dr Andrew Lindridge