Strapline:An International Journal
Table Of Contents: Volume 21 Issue 4 - Special Issue: Revisiting Holbrook and Hirschman 35 years after
Essay on the origins, development and future of the consumption experience as a concept in marketing and consumer researchMorris B. Holbrook
This paper aims to trace the origins, development and future of the consumption experience as a concept in marketing and consumer research.
As the consumer experience literature broadens in scope – specifically, from dyads to ecosystems and from provider-centric to consumer-centric perspective – traditional…
The purpose of this study is to understand the values consumers pursue and roles consumers partake in selfie practice.
The purpose of this research is to explore the experiences of women who participated in a competitive retail shopping event.
The present study is part of a joint effort to gain a holistic understanding of the consumption experience. This paper aims to understand the essence of the winery…
Adopting a customer-dominant logic perspective, the purpose of this paper is to understand how some tourists decide on unusual trips and how they associate meanings to…
Online date, start – end:1998
Copyright Holder:Emerald Publishing Limited
- Dr Andrew Lindridge