Qualitative Market Research: Volume 18 Issue 3


An International Journal

Table of contents

Evaluating young adult voter decision-making involvement within a compulsory political system

Tiffany Winchester, John Hall, Wayne Binney

This study aims to specifically focus on the lower-involvement young adult voters within the Australian compulsory voting context. It explores voters’ political decision-making by…


Sport for development and peace snakes and ladders

Andrew Joseph Webb, André Richelieu

The purpose of this paper is to better understand the factors that may improve or hinder the impact of sport for development and peace projects. Sport for development and/or peace…

Luxury fashion brands: Factors influencing young female consumers’ luxury fashion purchasing in Taiwan

Meng-Shan Sharon Wu, Isabella Chaney, Cheng-Hao Steve Chen, Bang Nguyen, T.C. Melewar

This paper offers insights into the consumption motives and purchasing behaviour of that market segment in Taiwan against the background of increasing consumption of luxury…


Knowledge sharing in online brand communities

Sarah Sloan, Kelli Bodey, Richard Gyrd-Jones

The purpose of this paper was to explore the role knowledge sharing plays in both firm-sponsored (FS) and user-generated (UG) Online Brand Communities (OBCs) on Facebook. Branding…


Visualization and purchase: An analysis of the Italian olive oil grocery shelves through an in-situ visual marketing approach

Andrea Marchini, Francesco Diotallevi, Chiara Paffarini, Antonio Stasi, Antonio Baselice

– The purpose of this study is to present an attempt to evaluate Italian olive oil brand competition thought the analysis of consumers’ visual perspective.


The use of the repertory grid technique in online trust research

Antonina Bauman

This paper aims to explore online consumers’ perceptions of a trustworthy Web site. Specifically, it analyzes which Web site elements and features online buyers identify as online…

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  • Dr Fiona Spotswood