Qualitative Market Research: Volume 16 Issue 3

Strapline:

An International Journal
Subject:

Table of contents - Special Issue: The Female Consumer in the 21st Century

Guest Editors: Dr MicaelLee Johnstone, Professor KimShyan Fam

Competing while shopping: How women shoppers create experiential value through the process of competing, co‐opeting, and cooperating at a bridal gown sale

Bridget Satinover Nichols, Daniel J. Flint

The purpose of this paper is to better understand the experiences of women who were engaged in a competitive retail shopping event.

1517

Queering beauty: fatshionistas in the fatosphere

Lauren Gurrieri, Hélène Cherrier

The purpose of this paper is to analyse the representations and experiences of beauty amongst fat women to understand how females located outside of the normative ideal…

4112

Female students' drinking seen through collages and diaries

Dariusz Siemieniako, Krzysztof Kubacki

The purpose of this paper is to investigate young female consumers' motivations and perceptions of their alcohol consumption in the context of the changing drinking…

1220

Generation Y females online: insights from brand narratives

Lorna Ruane, Elaine Wallace

The purpose of this paper is to understand the relationships Generation Y females have with fashion brands online. Specifically, it examines the role of the internet and…

9090

Women's magazines as facilitators of Christmas rituals

Lynne Freeman, Susan Bell

The purpose of this paper is to focus on the editorial content of monthly women's magazines and consider their role in facilitating the Christmas food rituals. Of…

1504
Cover of Qualitative Market Research

ISSN:

1352-2752

Online date, start – end:

1998

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Andrew Lindridge