Strapline:An International Journal
Table Of Contents: Volume 16 Issue 2
Using netnography research method to reveal the underlying dimensions of the customer/tourist experienceAhmed Rageh, T.C. Melewar, Arch Woodside
The interest in customer experience has increased at a phenomenal rate. However, research to capture the true meaning of the concept is limited. Therefore, this study aims…
The purpose of this paper is to explore factors important to the product choice stage of the decision‐making process for the men's branded underwear consumer.
The purpose of this paper is to investigate the influence of inputs from consumers' past experiences of a company on their current image‐construction processes, in the…
The purpose of this paper is to explore how high‐performing companies in the fashion industry align their supply chain strategy with their competitive priorities.
Online date, start – end:1998
Copyright Holder:Emerald Publishing Limited
- Dr Andrew Lindridge