Strapline:An International Journal
Table of contents
The purpose of this paper is to contribute to the understanding of disagreement between companies and consumers with respect to misleading information and to make suggestions as…
Discursive constructions of the role of cultural intermediaries in the wine markets of Japan and SingaporeMichel Rod, Nick Ellis, Tim Beal
The purpose of this paper is to explore the role and influence of cultural intermediaries in the developing wine markets of Japan and Singapore by taking a discursive view of…
The purpose of this paper is to identify the structural dimensions of a new museal offer, museoparks, which use edutainment and more generally re‐enchantment strategies.
The purpose of this paper is to outline the value of ethnography as a qualitative tool of inquiry when exploring mundane yet complex marketing phenomena such as customer‐oriented…
Living with less as a transformation process: A qualitative study of consumer behavior reform through spending reductionJeanine Schreurs, Pim Martens, Gerjo Kok
The purpose of this paper is to present and discuss the Transformation Model Living with Less, for possible use in consumer behavior research and marketing research.
Online date, start – end:1998
Copyright Holder:Emerald Publishing Limited
- Dr Fiona Spotswood