Strapline:An International Journal
Table of contents
This paper aims to introduce to marketing a discourse analytical framework on which future qualitative marketing research can draw.
This paper aims to argue that, while destination benchmarking and visitor surveys seek to measure the visitor experience, they privilege the destination manager or researcher…
To date few research studies exist on consumers' responses to the adoption of Wal‐Mart into towns and cities. This paper seeks to examine the expected impact of a Wal‐Mart store…
Although superannuation planning has been examined within the context of individual choice, life course and cumulative advantage perspectives, little research has been contained…
This paper aims to shed light on the potential of ethnography to provide a dialectical approach to modeling the process of branding as its focus widens from managerial to social.
Online date, start – end:1998
Copyright Holder:Emerald Publishing Limited
- Dr Fiona Spotswood