Qualitative Market Research: Volume 12 Issue 4


An International Journal

Table of contents

Facilitating and maintaining research access into ethnic minority firms

Levent Altinay, Catherine L. Wang

The purpose of this paper is to address the cultural challenges of gaining and maintaining qualitative research access into ethnic small firms. In particular, it evaluates the…


The entrepreneurial marketing mix

Diane M. Martin

This paper identifies and examine a divergence of philosophies and practice between corporate/traditional marketing (CTM) and entrepreneurial marketing (EM). The paper examines…


The role of vendor in eCRM tool development

Kelley O'Reilly, David Paper

A paucity of research on the motivations and goals of vendors who develop electronic customer relationship management (eCRM) tools and systems exists in the literature. This is an…


Applying theory to structure respondents' stated motivations for participating in web surveys

Vallen Han, Gerald Albaum, James B. Wiley, Peter Thirkell

There is limited published work addressing factors that influence responses to internet surveys. This is due in part to lack of an agreed upon set of relevant theories. Albaum…


Exploring the decision‐making process of Canadian organic food consumers: Motivations and trust issues

Leila Hamzaoui Essoussi, Mehdi Zahaf

Although consumption of organic food (OF) shows promising trends in Canada, there is no clear understanding of the barriers that still prevent a larger demand for OF. The main…


Internationalisation and sport branding strategy: a French perception of the Big Four brands

Nicolas Chanavat, Guillaume Bodet

The purpose of this paper is to provide better understanding of potential foreign customers or satellite fans' perceptions of professional‐football brands, as this constitutes a…

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  • Dr Fiona Spotswood