Strapline:An International Journal
Table of contents - Special Issue: How practice determines method and method determines practice
Guest Editors: Adam Lindgreen, Martin Hingley
The aim of this article is to consolidate the theory relating to longitudinal attitude surveys, and supplement it with knowledge gained from the execution of an annual attitude…
Exploring the effects of different reward programs on in‐role and extra‐role performance of retail sales associatesJo En Yap, Liliana L. Bove, Michael B. Beverland
The purpose of this paper is to explore the effects of different reward programs on in‐role and extra‐role behaviour; and to investigate whether specific reward programs can be…
The purpose of this paper is to understand better the number of people consuming alcohol, the types of beverages chosen and the amount of alcohol consumed.
The purpose of this paper is to demonstrate the contribution of qualitative methods and techniques in extending the understanding of relationship marketing theory.
The purpose of this article is to discuss the methodological choices for a study of human resource management strategy implementation.
The purpose of this exploratory research is to analyse the marketing activities of software companies in the UK educational software sector. The paper aims to explore the…
Online date, start – end:1998
Copyright Holder:Emerald Publishing Limited
- Dr Fiona Spotswood