Strapline:An International Journal
Table of contents
The purpose of this paper is to thoroughly explain how qualitative researchers can design and conduct online interviews to investigate interesting consumer phenomena.
Mass customization for long‐term relationship development: Why consumers purchase mass customized products againSeiji Endo, Doris H. Kincade
The purpose of this paper is to provide insight into the environment of the online shopping process for mass customization (MC) in long‐term relationships (LTRs) between a firm…
The purpose of this paper is to examine the regulatory options available to control advertising on the internet.
The purpose of this paper is to explore Chinese adolescents' engagement in social comparison of material possessions using qualitative inquiries.
Research ethics: Re‐evaluating the consequentialist perspective of using covert participant observation in management researchJohn Oliver, Keith Eales
The purpose of this paper is to present empirical evidence that focuses on the use of covert participant observation as a method of data collection and consider the ethical nature…
Online date, start – end:1998
Copyright Holder:Emerald Publishing Limited
- Dr Fiona Spotswood