Strapline:An International Journal
Table of contents - Special Issue: Interpretive Consumer Research
Guest Editors: Cova, B. and Elliott, R.
The purpose of this paper is to introduce the contents of the special issue and to clarify and extend conceptual and managerial debates concerning interpretive consumer research…
The purpose of this paper is to examine how consumer researchers working in the interpretivist tradition go about composing well founded theorized storylines, in order to convince…
The purpose of this paper is to explore the challenges and opportunities of collaboration in interpretive consumer research.
The purpose of this paper is to highlight the importance and utility of introspective accounts to ethnography when it deals with consumption experiences.
Beyond semiotics and hermeneutics: Discourse analysis as a way to interpret consumers' discourses and experiencesLionel Sitz
This paper contends that the central question in understanding consumers' experiences is not what is said (lexical analysis) or why (ideological analysis), but how consumers…
Based on Greimas' contributions in 2002 and on qualitative research, this paper aims to focus on a semiotic analysis of the meaning of nostalgia related to products and brands.
The aim of the paper is to discuss a possible extension of narrative analysis to a new medium of expression of consumer behaviour, specifically YouTube.
In community research, there is a large gap between theoretical developments and empirical proves. Especially, in micro‐macro contexts, where the interaction between micro‐ (the…
Online date, start – end:1998
Copyright Holder:Emerald Publishing Limited
- Dr Fiona Spotswood