Strapline:An International Journal
Table Of Contents: Volume 10 Issue 2 - Special Issue: Developments in human observation methodologies
To introduce the contents of the special issue, and provide an integrative overview of the development of observational methodologies in marketing research, as well as…
To bring to the fore, the importance of observational methods in research in marketing.
The purpose of this paper is to provide a brief overview of the methodology of several brain imaging techniques and in particular, functional magnetic resonance imaging…
Consumer researchers and marketing practitioners increasingly appreciate the potential of videography to generate better insights into consumers' behaviours. The purpose…
The purpose of this paper is to propose that sales managers use mobile technologies in the working environment to communicate and supportively monitor sales person performance.
The purpose of this paper is to examine consumer emotions and the social science and observation measures that can be utilised to capture the emotional experiences of…
Online date, start – end:1998
Copyright Holder:Emerald Publishing Limited
- Dr Andrew Lindridge