Journal of Systems and Information Technology: Volume 11 Issue 4


Table of contents - Special Issue: Green marketing in business to business marketing and new media

Guest Editors: Professor Heikki Karjaluoto

B2B green marketing and innovation theory for competitive advantage

Valerie L. Vaccaro

In these economically and ecologically challenging times, the purpose of this paper is to investigate how innovation theory can be used to design more effective, proactive B2B…


Managing greenness in technology marketing

Henri Simula, Tuula Lehtimäki, Jari Salo

Technology product manufacturers and marketers must take into account that customers' awareness and appreciation of the benefits of green technology and products have increased…


Characteristics of innovation in adopting a renewable residential energy system

Aija Tapaninen, Marko Seppänen, Saku Mäkinen

The purpose of this paper is to investigate the criteria influencing the adoption of innovation in the empirical context of renewable residential energy solutions, particularly…


Green brand extension strategy and online communities

Patrali Chatterjee

The purpose of this paper is to examine current and prospective consumer perceptions, purchase intent and parent brand evaluation due to green brand – line and category extensions…

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Emerald Publishing Limited

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  • Dr Raymond Chiong