Table of contents
This masterclass examines how customer-centric marketing, using new perspectives developed by Clayton Christensen and others, can guide new product and service innovation…
In order to be a true global leader, Chinese firms must be able to be trailblazers in both emerging and advanced markets.
Four approaches for staffing and structuring a product development team to identify the crucial unmet needs of B2B customersChandler Hatton, Michael Kolk, Martijn Eikelenboom, Mitch Beaumont
Offer a new model for identifying effective approaches to gathering, understanding and synthesizing information related to new product needs of B2B customers.
The article offers an innovative process for collaborating with people you don’t agree with or like or trust .
Renamed from:Planning Review
Online date, start – end:1996
Copyright Holder:Emerald Publishing Limited
Merged from:The Antidote
- Mr Robert Randall