Strategy & Leadership: Volume 42 Issue 1


Table of contents - Special Issue: Understanding and implementing value co-creation

The race to implement co-creation of value with stakeholders: five approaches to competitive advantage

Francis J. Gouillart

After leading more than thirty co-creation projects, and observing more than 200 others, the author can offer a view on why co-creation with stakeholders is becoming a cornerstone


Venkat Ramaswamy – how value co-creation with stakeholders is transformative for producers, consumers and society

Brian Leavy

This second part of Strategy & Leadership's interview with Prof. Venkat Ramaswamy, one of the early proponents of co-creating value with stakeholders, asks him about the progress


Recognizing the ecosystem phase-change: a guide to four types

Haydn Shaughnessy

This article introduces the concept of a industry phase change. Phase-changes are historical transitions, ones that create a new industry and consumer ecosystem. They are not


A leader's guide to innovation in the experience economy

B. Joseph Pine II, James H. Gilmore

To succeed in the rapidly evolving experience economy executives must think differently about how they create economic value for their customers.


Aligning the co-creation project portfolio with company strategy

Robert DeFillippi, Thorsten Roser

An important task for all strategy leaders contemplating the use of co-creation is to determine how well the numerous co-creation project-design choices available to them align


Leading in the connected era

Saul Berman, Peter Korsten

Leaders are recognizing that the current connected era is fundamentally changing how customers, employees and partners engage, according to an IBM survey of CEOs and senior public

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