Strategy & Leadership: Volume 35 Issue 4

Solving the strategy paradox: how to reach for the fruit without going out on a limb

Michael E. Raynor

The author points out that the same strategic behaviors that are associated with great success are also associated with failure. That is, the greatest rewards pose the greatest…

Using the cash curve to discuss and discipline innovation investments

James P. Andrew, Harold L. Sirkin

Introduces the cash curve, a tool for monitoring the payback on innovation that has proved helpful in decision‐making, planning, analysis, and communication. The cash curve…

Limited‐potential niche or prospective market foothold? Five tests

Ken Hutt, Ruben Gavieres, Betosini Chakraborty

The authors offer advice on how can managers can distinguish between limited‐potential niche and crucial market foothold opportunities. The distinction is crucial in order to make…

New business models for the new media world

Saul J. Berman, Steven Abraham, Bill Battino, Louisa Shipnuck, Andreas Neus

The authors perform market trend analysis and to examine the clash between new and traditional media and explore future industry competitive scenarios.

Rethinking competition in the world auto market: cultural determinants, strategic implications and game rules

Herbert K. Tay

This paper examines how ingrained differences in heritage, social and business culture predispose American, Japanese and European automakers to plan and act in different ways…

Interview: After 15 editions, the authors of a strategic management textbook reflect

Stan Abraham, Brian Leavy

To find out, from the perspective of the authors of a well‐known textbook on strategic management, in what ways they think the field is changing.

Managing the risks that go with high‐impact strategies in uncertain markets

Brian Leavy

The author offers a perspective on the complex new concepts of Michael Raynor and others on managing strategic risk.

Strategy in the media

Craig Henry

Over a two‐month period, the editor of this media review has searched worldwide for the most interesting and useful articles, blogs and books on the topic of strategic management.

An insider's guide to the history of GE's management strategies

Ian Wilson

Quick takes

Catherine Gorrell

Editor's letter

Robert M. Randall

The Toyota innovation model

Vincent P. Barabba