Table Of Contents
The authors call attention to the rising customer dissatisfaction with the strategic‐business‐advice industry. Looking at each segment they find that some aspect of its…
Managing webmavens: relationships with sophisticated customers via the internet can transform marketing and speed innovationAlistair Davidson, Jonathan Copulsky
A new player has emerged to influence the buying behavior of customers – the webmaven. Marketers and product developers must take in account that webmavens now have a huge…
Companies cannot capture the full profit potential of their products and services until their managers understand the ideal price points and width of the price range for…
The authors illustrate how the Dynamic Scenario Learning Process works in practice.
The purpose of this article is to clarify the difference between futuring and visioning and to suggest how they may be better implemented as complementary approaches to…
This article examines the trends that will likely define the future of the retail banking industry in the next decade and the strategic imperatives for success.
Renamed from:Planning Review
Online date, start – end:1996
Copyright Holder:Emerald Publishing Limited
Merged from:The Antidote
- Mr Robert Randall