Table of contents
A three‐part plan for upgrading your marketing department for new challenges
Philip KotlerAdvice to senior management on how to ready the marketing department to be a key driver of business strategy and growth. The author is the best‐known marketing expert in the US…
The strategy map: guide to aligning intangible assets
Robert S. Kaplan, David P. NortonAdvice to senior management on how to use the balanced scorecard measurement system and the strategy map, a visual representation of the components of an organization’s strategy…
A simple M&A model for all seasons
Sam Rovit, David Harding, Catherine LemireTo discern what makes some acquirers more successful than others, Bain & Co. performed a 15‐year longitudinal study of 1,600+ companies in the US, the UK, France, Germany, Italy…
What’s the board’s role in strategy development?: Engaging the board in corporate strategy
David A. NadlerThis article offers an action plan for CEOs who wish to constructively engage their boards in strategy development. In this approach, the board participates in the strategic…
What’s the board’s role in strategy development?: Why you need to redesign your board of directors – an interview with Jay Lorsch
Robert J. AllioThis noted authority on board practices believes that the root cause of board oversight failure lies in the inadequate attention given to the way each board is designed to handle…
What’s the board’s role in strategy development?: A strategic reference framework for the board
Gillis J. Jonk, Jan SchaapAdvice for senior management and board members on how to properly assess the future value creation potential of the company through strategic plans and initiatives. The number and…
ISSN:
1087-8572Renamed from:
Planning ReviewOnline date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
The AntidoteEditor:
- Mr Robert Randall